Orange Hand Vintage
ORANGE HAND VINTAGE OPENS ITS DOORS TO THE CITY OF AUGUSTA
Becoming an entrepreneur is arguably one of the most selfless acts one can commit, given that 99% of the time, it's done to fulfill a need. In this case, there was a need for more affordable and accessible vintage streetwear and clothing in the Augusta area. 221 James Brown Blvd holds one of the newest gems the city has needed for far too long. From what started as something as simple as a couple of friends selling clothes and shoes out of the house turned into something greater than what they would ever imagine. The need for accessible curated vintage has been fulfilled by 4 local entrepreneurs, Malik Bodison, Brandon Jackson, Brandyn Quiller & Ikel El.
At the shop’s highly anticipated grand opening in ealry February, the storefront was flooded with family members, friends, and vintage lovers ready for the ribbon to be cut. Orange Hand doesn’t just sell vintage clothing for adults; they also have a kids’ selection of vintage ranging from jerseys of your favorite sports teams to nostalgic cartoons. In general, Orange Hand has any vintage clothing you could think of, ranging from different sports teams to racing teams, vintage band merchandise , clothing with early televsion references, historical figures, and vintage powerhouse brands like Carhartt, your most hyped sneaker releases, the list is endless. Feeling like a stranger doesn't come to mind at Orange Hand, with each shopping experience feeling like a cozy home with some of your favorite music artists or sports teams playing on the TV. A warm, energetic greeting every time you step through the door at Orange Hand, as if you’re a regular they’re expecting. Orange Hand is more than just a store; it's a place for the community to feel welcome and appreciated. Orange Hand not only sells in-store but also regularly updates its website with vintage finds, so you can shop from the comfort of your home.
THE BIRTH OF ORANGE HAND VINTAGE
Before Orange Hand existed, the group was heavily involved in shoe and vintage clothing resale, primarily during the Jordan 1 and Sean Wotherspoon era of the shoe craze. It seems as if they were destined to do big things; just like every successful entrepreneur, they had their sights on something much larger. The idea of opening up a physical store wasn't a far-fetched goal, being that they already had a thriving at-home business. Good vintage was extremely hard to find, but that didn’t stop the group from being successful business owners. They realized that the vintage market and sneakers coinciding simply made sense, and decided to pursue something that the city of Augusta would benefit from. If there's one thing that made this move a no-brainer, it's that they all shared an interest in vintage clothing, hyped sneakers, and giving back to the community. Like me, you're probably wondering how the name Orange Hand came about. Well, the simple answer is, the idea came from something as simple as an orange hand chair, which currently sits in the middle of the shop, and the word vintage in the shop's name, following nostalgia. The color orange, in a sense, promotes awareness and nostalgia, making the business hard to miss and clearly standing out amongst other businesses within the same category. Although there are only four owners of Orange Hand, they are supported by a backbone of determined family members who are willing to go the extra mile to help out when called upon.
WHY DOWNTOWN AUGUSTA?
Augusta means everything to Orangehand, from them growing up near the area, to the rich history that downtown Augusta has. For the community, Orange Hand coming to the area is huge. For someone like me who’s been into vintage clothing for over a decade, it's like a dream come true. Being able to close the gap of well-curated vintage clothing in Augusta means no more having to travel to major cities like Atlanta and Charlotte, major cities with a saturation of vintage stores. When it comes to affordable vintage clothing in Augusta, the only places you would be able to luck up at are probably Goodwill, but if were being honest, the chances of you leaving with an item you feel confident in putting in your wardrobe are extremely low, now that's until Orangehand came into the playing field, of course.
ALL FOR THE COMMUNITY
Though Orange Hand is a business, this establishment looks past just trying to make a profit. If there’s one thing you should know about Orange Hand, it’s that they’re all about pouring back into the community that pours into them. To briefly refresh your memory on the day the doors first opened to the community, it was February 7, 2026. When it comes to going the extra mile, Orange Hand triumphs. In December 2025, two whole months before the doors even opened, they hosted a Christmas drive where they were able to provide toys, sneakers, and clothing to local children in need. This does not come as a surprise, given that the establishment is rooted in selflessness. This business is filled with real role models that anyone can look up to, whether it’s from a business model perspective or simply being extremely compassionate individuals.
THE FUTURE OF ORANGE HAND
With orange hands being the new guys on the block, the future is already bright. Be on the lookout for future larger curated drops, possibly even 100+ articles of clothing being rolled out on a more consistent basis. As most vintage lovers know, there are tons of vintage markets popping up all over the country, and don’t be surprised if Orange Hand Sets up shop in a city near you soon. Success is marked in various ways, but the grand indicator to most would be opening up multiple locations, which I see Orange Hand doing in the years to come. Obviously, this wouldn't be a rushed move, but one that would be highly calculated and based on demand, but for now, let’s enjoy the lifeline of the CSRA’S vintage mothership being in the heart of Augusta.
ADVICE TO OTHER LIKE-MINDED INDIVIDUALS
Owning a business isn't the easiest responsibility in the world, but the crew at Orange Hand embraces every second of it. From the early mornings to the late nights, the crew is always working behind the scenes to propel the business forward. The work isn’t just done in the shop, as owning a vintage clothing store also comes with traveling to source items from different areas, tagging hundreds of inventory items daily, washing garments, and, most importantly, marketing.
LET’S CHANGE THE SCENE!
If there's one thing about the clothing industry, it's that it's constantly changing. A prime example being that you used to be able to purchase an affordable streetwear tee shirt for about 40-50 dollars, but now simple streetwear brands have prices skyrocketing to what most designer brands are selling their items for. If there's one thing you should take away from this, it's that Orange Hand will always be fueled by accessibility and affordability. Malik Bodison, Brandon Jackson, Brandyn Quiller & Ikel El all hope to see more African American entrepreneurs in the clothing scene step up to the plate and potentially run their own clothing store. If the crew at Orange Hand can do it, then you can too.
THERE’S SOMETHING FOR EVERYONE
I truly believe that within the walls of Orange Hand Vintage, there is something that will pique your interest. Whether it’s your favorite sports team, cartoon, movie, or pop culture reference, there’s something for you to take home at an affordable price. Once you take your first visit, you’ll quickly catch yourself becoming a frequent shopper. Orange Hand has nothing but success in its future, and you’ll soon be saying the same thing. Orange Hand is easily one of Augusta’s most demanded businesses in the downtown area amongst vintage lovers like myself, and it all started with a passion and unwavering determination to serve the community.
SHOP ORANGE HAND’S WEBSITE HERE AND STAY UP TO DATE WITH ALL INVENTORY UPDATES AND SALE EVENTS.
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Written by Jayden Lyons
